I am interested in social media technology because it seems to be a constant part of our every day lives and, it seems to even have entered the scope of direct to consumer sales in recent years in a way that it never has before. Social media used to be a way to communicate among family and friends, however now as I enter into the world of virtual assistance as a graphic designer, I am realizing just how essential of a role social media will have on my ability to create sales and advertise my services. For example, most successful businesses have an Instagram account to help boost their sales and gain followers who share their posts and help to get their name out there. I want to learn about how all of this came to be and what it means for Instagram to be owned by Facebook. When you create a business account on either social media platform, you will be asked several times if you want to add one or the other, or connect the two accounts. I have found that Instagram is more profitable and I am curious to also learn why that is. Anything I can learn about social media will be interesting from a business stand point because it seems to play a huge role when it comes to having a successful business that thrives or one that lags and ultimately fails because it was unable to keep up with the ever changing consumer demands.